Finance

Mindshare US rolls out private marketplace to help excluded LGBTQ media

Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy ...

Read More »

Jim Hawker of Threepipe: how to win on Amazon in 2020

It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as ...

Read More »

US spooks target Brighton ad agency Designate

Running an ad agency can be a pretty precarious business – and now you might have to contend with the US Department of Homeland Security. Brighton creative agency Designate found its website snaffled by the aforementioned spooks a week ago, ...

Read More »

Vice agency Virtue scoops Ikea in six key Euro markets

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in ...

Read More »

Talon Outdoor: how digital is boosting UK Out of Home spend

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...

Read More »

Gatorade’s GOAT Camp banks on star appeal

Pepsi’s Gatorade has joined the flood of brands pouring money into the already bulging pockets of sports stars, this time it’s lined up Leo Messi, Serena Williams, Michael Jordan and Usain Bolt as founder members of its GOAT Camp. All ...

Read More »

Whoops – Yorkshire Tea becomes Tory Tea

All publicity is good publicity? Not in the social media age it isn’t. Boris Johnson’s new chancellor Rishi Sunak, an unfeasibly rich Yorkshire dweller (he married into the Infosys family and is a former hedge fund partner) probably thought he’d ...

Read More »