From the WPP Archive: under fire WPP settles Johnson/Martinez case at JWT

The messy Johnson/Martinez affair at JWT signalled the end for the venerable agency as a separate entity (WPP merged it with Wunderman with Wunderman in the driving seat.) It also pre-dated, just, Sir Martin Sorrell’s ousting at the company he ...

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Microsoft to buy AT&T’s Xandr to boost ad tech offer

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server. Microsoft’s Mikhail Parakhin says: “With Xandr’s ...

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Fiona Foy: trust, yes, but verify too in media agency deals

Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking report. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put ...

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