Now hungry Accenture buys Spanish agency Shackleton

Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency Shackleton in Madrid. Shackleton was founded in 2004 and now has 160 staff. Clients include Coty, Campari, Aperol and Sony ...

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Is fear of a Vivendi bid behind Publicis and $5bn Epsilon?

If you think the Accenture/Droga5 tie-up is a big deal, think what may be happening in France. Publicis is considering a $5bn offer for data firm Epsilon, its biggest potential deal so far and one that has spooked shareholders as ...

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Why low expectations could bring big rewards for WPP

It’s always good to talk down your prospects in the City because, if nothing goes too pear-shaped, investors will think you’re doing well. New WPP CEO Mark Read has been resolutely downbeat in his considered way and it seems to ...

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