Finance

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have ...

Much speculation about Disney’s $1bn media review – set to be concluded imminently – particular the somewhat onerous terms and conditions said to be attached to it. Most controversially – and Disney hasn’t confirmed any of this – is the ...

Sir Martin Sorrell may own 1.4 per cent of WPP (the biggest individual shareholder as he reminds us below) but he thinks the marcoms giant is no longer “fit for purpose” and the best way to get his money back ...

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ ...

BBH is back in the UK betting frame with Labrokes Coral, owned by GVC Holdings which is helmed by the colourful Kenny Alexander. It was originally hired by Ladbrokes back in 2014 but then lost the account as Labrokes went ...

Here’s a nice ad by Wieden+Kennedy for Sainsbury’s back in May, celebrating its 150th anniversary. There doesn’t seem to have been much since. In it they say something like: “150 years on and still more to do.” Too bloody right. ...

As we approach the end of the year it’s time executive departures – often announced over the holiday season when companies hope no-one will be looking – and Interpublic seems to have commenced an early start with changes at the ...