Finance

MAA Ad of the Week: John Lewis uncorks the emotion for all life’s moments

Shopping in John Lewis can be a rather chilly experience: it radiates, mostly, efficiency rather than warmth. Now armed with a new (and painstakingly researched) line – “For all life’s moments’ it’s doubling down on emotion in what looks rather ...

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MSQ launches global multi-platform content offer

MSQ, which now describes itself as a “global next generation creative and technology group,” has launched MSQ Global Studios to help advertisers deliver relevant content across the ever-increasing number of media channels. MSQ Global Studios will be led by MSQ ...

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Bulchandani takes top job at WPP’s Ogilvy as Main quits

It’s all change at the top of the big ad networks – Wendy Clark exiting Dentsu International (as is DI as it will be no more) and now Andy Main stepping down as global CEO of WPP’s Ogilvy to be ...

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Design moves up the agenda at adam&eveDDB, Lubar joins network from McCann

Chris Chapman (below) has joined adam&eveDDB as the agency’s first creative director of design, reporting to CCO Richard Brim. Chapman joins from Droga5 after stints at London agencies including Wieden+Kennedy, Grey, where he worked on award-winning Volvo and Saatchi & ...

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Wendy Clark on way out as Dentsu brings International back in house

CEO Wendy Clark is, indeed, leaving Dentsu International – on December 31 as the Japan-owned ad giant moves to “one management team.” Her job, it says, is being “discontinued.” From January 2023 Dentsu Group Inc. CEO Hiroshi Igarashi will run ...

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John Lewis readies customer-friendly “for all life’s moments”

Everybody looks forward to adam&eveDDB’s blockbuster Christmas ad for John Lewis and its mid-season effort usually causes a stir too – last year there was a “trans” row one recalls. This year’s comes out on Thursday. With a new line: ...

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