Finance

Under-fire HSBC returns with perky ‘New Different’ spin

HSBC is back with a new TV campaign – ‘The New Different’ – from Wunderman Thompson featuring long-serving Richard Ayoade, backed by a Covid-style spin on its striking Out of Home and print efforts. Head of brand marketing Sarah Mayall ...

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WPP’s MediaCom wins global Uber account

It’s been a good week for WPP’s giant media operation GroupM: MediaCom has won Uber globally to top off Wavemaker’s win of Pernod Ricard in the US. The global media market is coming back to life as big advertisers navigate ...

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Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

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World’s top advertisers see signs of recovery in adspend

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

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New agency Mother rethinks Samsung camera phones

London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform – they’re everywhere these days – ‘Inspired by a True Photo.’ So the agency’s first work doesn’t bang on about Samsung’s ...

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Mother wins Pepsico’s Doritos from AMV BBDO

Mother is in a rich vein of form just now and it’s won another major brand, Doritos from Pepsico. BBDO is Doritos’ long-time agency with AMV handling duties in the UK. Mother will handle the brand’s Western Europe campaign in ...

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ID Comms shakes up media business with PJL buy

Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise as the move seems to have fired up the media auditing business. Long-time rival Ebiquity says it’s put on 25 ...

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