Creative
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Super Bowl: how many celebs would you like?
With AI you can do pretty much anything, including reimagining a comedy from 1995 with the appropriate actors. Which is…
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MAA Ad of the Week: Anthropic from Mother
It’s a long time since an ad campaign caused as much of a stink as this: Mother’s rather understated Super…
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Essity win shows AMV BBDO on the move
Is AMV BBDO in the UK starting to motor at last? The Omnicom shop was the UK’s biggest agency by…
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Watch out, there’s an AI ad about – Mother’s Super Bowl warning from Anthropic
Ads are coming to AI, Lord help us, but Anthropic’s first Super Bowl campaign for its Claude contender assures us…
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Run Deep picks creative director
Sports and enteryainment agency Run Deep, which numbers Anthropic among its clients, has hired Will Brookwell (below) from AMV BBDO…
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Wonderhood debuts a space oddity for Waitrose
Waitrose has a spring in its step these days and now we’re introduced to Michael, a ‘gastronaut,’ who suffers terribly…
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Publicis Groupe out-performs again with 5.9% quarterly growth
Many in the ad world have been waiting (or hoping) for Publicis to drop the ball but they’ll have to…
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Maltesers offers a light-hearted alternative history lesson
Mars’ venerable Maltesers – celebrating 90 years – used to be pitched as a sweet that wasn’t quite as fattening…
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Has Droga5 lost its way?
There’s something that doesn’t quite add up about Droga5 and umbrella company Accenture Song. Is the driving force still Droga5,…
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