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Economist sticks to its guns in a changing world
The Economist, the famous British behinds-the-news paper that (one suspects) more people say they read than actually do is still…
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More National Lottery troubles as Allwyn pauses Leo Burnett
Czech-based firm Allwyn has hardly been an unbridled success since it took over the UK National Lottery from Camelot with…
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The UK’s 5G rollout: how this technology Is powering business Innovation
The advent of 5G technology is set to revolutionise many sectors in the UK, unlocking new business opportunities and transforming…
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MAA Ad of the Week: Hovis from VCCP
There’s a world you don’t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere…
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Top digital business sectors nailing marketing strategies: key lessons for success
In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow…
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UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt…
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Barker moves up to take people officer hot seat at WPP
WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with…
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IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and…
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Mikkelsen pours a traditional AKQA cocktail
WPP’s AKQA has been in the news recently with founder Ajaz Ahmed and numerous top execs off to set up…
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