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Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are…
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Big win for House 337 as it retains flagship Navy and RAF
The Royal Navy and Royal Air Force have re-appointed House 337 as their lead creative agency of record following a…
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MAA ad of the week: ‘A British Original’ for BA by Uncommon
For services to copywriting – and for proving that a word can paint a thousand pictures – Uncommon Creative Studio’s…
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Dear Twitter advertisers: Elon Musk shows signs of humility as digital ad market weakens everywhere
It’s not been a good week for tech stocks as growth in the digital ad market slows and investors look…
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Wieden+Kennedy nails Christmas 2022 for TK Maxx
Spending less has become a national preoccupation during the cost of living crisis, but there’s no reason why it should…
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IPA survey suggests consumers have lost their sense of humour in the cost of living crisis
As we gear up for all the Christmas campaign launches, consumers don’t want brands to entertain or engage with them…
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Neverland wins charity Age UK
Neverland has won UK charity Age UK in a pitch run by Oystercatchers. Manning Gottlieb OMD handles media. Age UK…
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AA/WARC: UK adspend closes on £35bn but growth slows
UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for…
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WPP disappoints with 3.8% Q3 organic growth
WPP reported a seriously underwhelming third quarter of 2022 with like-for-like revenue less pass-through costs (its rather lumpy definition of…
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