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Beyond Meat puts faith in advertising to reverse a 30% sales drop
Once hailed as the future of food, Beyond Meat – which supplies McDonald’s and KFC’s vegan menu options – reported…
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MAA ad of the week: Call of Duty by 72andSunny
The launch of the latest version of Activision’s star franchise, Call of Duty: Modern Warfare III, is expertly handled by…
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Damien Chazelle takes Hennessy on a La La Land-style ‘Odyssey’
You can hear the Hennessy bosses demanding “Give me a La La Land” when they got Damien Chazelle (director of…
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Paddy Power and BBH turn on football’s turncoats
Paddy Power likes to take a passing swipe at the absurdities of the sports it bets on and football’s seemingly…
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Dentsu unveils new US structure around iProspect and Merkle
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure…
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A toilet paper horror story: Kimberly-Clark puts the drama into flushing
VaynerMedia has taken a bold stance on loo roll for a US campaign that compounds the horrors of a blocked…
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Stagwell shows that tech focus is no magic formula for agencies
Mark Penn’s Stagwell, which thought it had solved the age old agency conundrum by bolting creative onto tech, has joined…
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Memo to Hyundai: more dragons, less product please
We sometimes bemoan the dire state of car advertising but at least Innocean Berlin is trying here, with a launch…
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Ex-Saatchi & Saatchi CEO Chris Kay launches global coaching collective
Former Saatchi & Saatchi London boss Chris Kay is launching a global coaching and content “collective” called andOpen.xyz. Kay (above),…
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