Analysis
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AdForum: Burger King’s ‘Moldy Whopper’ was big awards winner in mouldy old 2020
By Mark Tungate. What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition…
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US boost helps Publicis end 2020 on optimistic note
Publicis Groupe kept its head above water as grim old 2020 came to a close, reporting organic growth in Q4…
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MAA blast from the past: Bob Dylan in the Super Bowl
This is certainly a curiosity. Most people recall Eminem for Chrysler in Wieden+Kennedy’s 2011 Super Bowl ‘Born of fire’ spot.…
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Ciesco: tech and media sector ready to power M&A bounce-back in 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the…
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New AA/WARC forecast paints much brighter picture for UK adspend in 2021
The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from…
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The Media and Marketing podcast: pitching on Zoom
In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the…
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MAA blast from the past: McDonald’s Super Bowl ‘Showdown’ with Jordan and Bird
It’s the Super Bowl soon, maybe a somewhat reduced one in ad terms although enough biggies will surely pile in.…
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Why are there so many big agency reviews?
Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even…
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IPA Bellwether shows small rise in marketers’ optimism
The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they…
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