Analysis
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Adscam’s George Parker: new-style advertising, same old identity crisis
Advertising’s been berry, berry good to me. Having worked for virtually every ad agency in Christendom on both sides of…
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Exclusive: AKQA Group’s Ajaz Ahmed on new-style creativity and WPP in an ever-changing ad world
1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have…
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MAA blast from the past: milk’s ‘lotta bottle’ and Birds Eye
Were ads better then than they are now? Some were no doubt, others maybe not.. It was a less woke…
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MAA blast from the past: Fink and Clarke’s ‘Face’ for BA
British Airways is back on the airwaves with a workmanlike effort from Ogilvy. Once upon a time BA was the…
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Talon’s Barry Cupples: reinforcing the value of the specialist model in Out of Home
“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of…
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Barry Cupples of Talon: amplifying and extending the strength of Out of Home creativity
Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium.…
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WPP heads ad holding pack with strong Q1 3.1 per cent revenue growth
WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version…
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Talon’s Barry Cupples: developing an international footprint
How important is it to have an international footprint at a time when a global campaign can be executed at…
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VMLY&R wins repitch for high profile Department of Transport creative account
WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after…
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