Analysis
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Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full…
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The impact of Musk’s Twitter takeover on adland: Michael Richards of alan.agency
Elon Musk, the man with a wealth equivalent to the GDP of New Zealand and one of the most prominent…
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WPP to launch end-to-end online retail business Everymile
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web…
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MAA Ad of the Week: Old Speckled Hen from Engine
Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s…
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Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth
Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%.…
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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to…
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Virtue Worldwide ECD Europe Lukas Grossebner picks his Desert Island Ads
Lukas Grossebner is executive creative director Europe of Virtue Worldwide, the Vice-owned ad agency. Before joining Virtue he was ECD…
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MAA blast from the past: Rupert Murdoch’s Myspace
Will the metaverse see as many casualties as the internet, indeed social media? One of the most spectacular occurred when…
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Why Channel 4 privatisation is a process of Discovery
The UK government has finally pressed the starting gun on the privatisation of broadcaster Channel 4, even though virtually no-one…
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