Analysis
-
Broderick Hicks of Wasserman picks his Desert Island (football) Ads
Broderick Hicks is head of EMEA at sports marketing, music and talent agency Wasserman. Desert Island Ads In a world…
Read More » -
Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are…
Read More » -
AA/WARC: UK adspend closes on £35bn but growth slows
UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for…
Read More » -
MAA Ad of the Week: Kolbusz and Orchard for Ocean Spray
Droga5 London’s David Kolbusz has gone back to New York to be a partner in Orchard and the change seems…
Read More » -
AKQA founder Ajaz Ahmed pays tribute to Dan Wieden
This is a note from AKQA Group founder and CEO Ajaz Ahmed to colleagues on the death of Wieden+Kennedy founder…
Read More » -
George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a…
Read More » -
Four major developments the gambling industry has witnessed in 2022
Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the…
Read More » -
MAA Ad of the Week: AKQA and Megaforce for Levi’s
Every now and then an ad appears which restores your faith in the old trade – every now and then.…
Read More » -
Pixel Artworks’ Gavin MacArthur picks his Desert Island Ads
Gavin MacArthur is senior creative director at Pixel Artworks. Desert Island Ads Here I am ‘trapped’ on a desert island…
Read More »