Analysis
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Michael Farmer: will there be a (much-needed) new Madison Avenue Makeover?
Consultant and author Michael Farmer is one of the most incisive and knowledgeable commentators on advertising and the wider business…
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Big British companies are trashing their reputation on inflation – will Sunak sort them?
What should be an interesting encounter is set to take place tomorrow between British prime minister Rishi Sunak and the…
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Amy Matthews from Hearts & Science picks her Desert Island ‘mental health’ Ads
Amy Matthews is chief experience officer at Hearts & Science. Desert Island Ads We’re seeing more brands bring mental health…
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Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value.…
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Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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More signs of the crisis in creativity – but does anyone really want to do something about it?
Only someone wearing a balaclava the wrong way round would argue that there is not a crisis of creativity in…
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Is S4 Capital’s brave bid to challenge the ad establishment running out of gas?
Even Sir Martin Sorrell isn’t immune to the vicissitudes of age and a tricksy global ad market. The WPP founder…
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MAA Ad of the Week: New York Times from Droga 5
Newspapers, even in their mostly digital guise, don’t make that much use of advertising. A shame because, despite the inevitable…
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WPP Q1 growth lags Publicis and Omnicom
WPP posted just 2.9% organic growth in Q1 2023, way below Publicis on 7.1% and Omnicom with 5.2%. Havas posted…
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