Analysis
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Ocean Labs: The appliance of science – how brands can enter the metaverse mindset
Many brands are still developing their Web3 strategies but acknowledge that they need to be active in emerging digital worlds…
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Industry heavyweights back Ad Net Zero US launch
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have…
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St Luke’s CCO Rich Denney picks his Desert Island Ads
So, you’re stuck on a desert Island. The goal first and foremost is survival. Once that is sorted, the second…
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is…
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We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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MAA Ad of the Week: Cartier from Publicis Luxe
We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is…
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Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How…
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