Analysis
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Tesco and BBH craft the scary ‘Goof of the Year’
Tesco now has its “very own filter that you can use across TikTok, Instagram and Snapchat,” the supermarket giant says.…
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Kathryn Jacob: the Oscars – what can advertisers learn from silver screen storytelling?
The 95th Academy Awards (or the Oscars to you and me) are upon us. The annual event is often discussed…
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MAA Ad of the Week: Liquid Gold’s ‘Your Grandma’s Energy’
Why is agency creativity so moribund? There are exceptions of course, in the UK Uncommon has made major waves on…
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Asda tops System1/ITV UK’s list of favourite ads
System1 and ITV have released what they call the top-performing UK ads of 2022, ranked using System1’s Test Your Ad…
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MAA Ad of the Week: Ouigo by Rosa Paris
This is an interesting one, one we’re seeing more often: episodic ads. There are three bits to Rosa Paris’ new…
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UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…
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Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
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MAA Ad of the Week: Stephen Graham in Adidas Spezial
There should have been a Super Bowl Ad of the Week this week but, unless we’ve missed it, there isn’t.…
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Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
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