Analysis

Baptiste Clinet is executive creative director at Herezie Group in Paris.   The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is ...

November’s best ads are mostly Christmas ads – next year it’ll be October’s probably as these are breaking ever earlier and earlier – and there’ve been a lot. The Mother/Iceland/Greenpeace ‘Rang-Utan’ edit has gained the most views early on and, ...

It ‘s that time again when the John Lewis Christmas TV spot is revealed although not the best kept secret given the leaked intel that Elton John is involved. Involved, more like high-jacked the production. It is an ad for ...

News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies from its semi-autonomous business units, almost made me choke on my breakfast beer. No matter how it reorganizes itself it ...

Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis ...

As you would expect from my fellow curmudgeon, Bob Hoffman’s new book, “Laughing @ Advertising,” is a scathing indictment of the current state of the ad biz… But one done with a wonderful combination of sarcasm, obscenities and humor. I ...

There is barely an advertising break on TV without a mobile phone ad. The interesting point is that everyone now has a mobile phone, so what are the networks trying to do? Ultimately upsell. But is the advertising really helping ...

We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across our industry titles, conferences, LinkedIn or Twitter posts, they’d be forgiven for thinking that we’re an industry at war with ...

By Tom Perrett, international client services director of Talon Outdoor The airport industry is constantly innovating and challenging convention. Ryanair – an airline that isn’t everyone’s cup of tea – is a hugely successful business and does more than anyone ...