Analysis

Lisa Parfitt of Engine Sport: a tampon string is not a shock tactic to debunk taboos. ‘This Girl Can’ is all about real life.

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as ...

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Brand building isn’t dead but beautiful ads seem to be

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...

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Adland’s search for equality misses the target in Brexit Britain

By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered that the British people had voted for Boris Johnson. To make matters worse, Shoreditch was equally perplexed to find out ...

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Talon Outdoor: the Out of Home year in pictures

2019 was a year of real transformation for Talon. Barry Cupples, CEO, comments: “We’ve held multiple events to launch products, networks and our smarter as standard initiatives in OOH. This has brought our clients together across the world. We’ve acquired ...

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