Analysis
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Ogilvy chief ECD Jules Chalkley: My Top Tips for Cannes
Top Tips for Cannes Every award show is unique and with its own foible. You sort of know what works…
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Diana Ellis-Hill: Why Pride Month shouldn’t just be a once a year event for brands
In Pride Month our team has raised the question of whether we should be turning our logo rainbow in open…
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MAA Ad of the Week: Cornish Orchards from The Corner
Cornish Orchards is making its ad debut with The Corner, a diverting 30 seconds riffing on the social media obsession…
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McCann London’s Laurence Thomson: my Top Tips for Cannes
Top Tips for Cannes CALM, The Last Photo: A powerful narrative that exposes how the world we project is so…
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Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
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Alexandru Vasile of elvis: my Top Tips for Cannes
Top Tips for Cannes Cost of Beauty: A Dove Film/Dove Self-Esteem Project – Ogilvy New York Dove’s “Cost of Beauty”…
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MAA Ad of the Week: Nationwide from New Commercial Arts
Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in…
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MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the…
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Nick Hallbery from Mother: my Top Tips for Cannes
Top Tips for Cannes Cannes is nearly here again and coincidentally, my picks for the big gongs both use children’s…
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