Analysis
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Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value.…
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Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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More signs of the crisis in creativity – but does anyone really want to do something about it?
Only someone wearing a balaclava the wrong way round would argue that there is not a crisis of creativity in…
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Is S4 Capital’s brave bid to challenge the ad establishment running out of gas?
Even Sir Martin Sorrell isn’t immune to the vicissitudes of age and a tricksy global ad market. The WPP founder…
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MAA Ad of the Week: New York Times from Droga 5
Newspapers, even in their mostly digital guise, don’t make that much use of advertising. A shame because, despite the inevitable…
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WPP Q1 growth lags Publicis and Omnicom
WPP posted just 2.9% organic growth in Q1 2023, way below Publicis on 7.1% and Omnicom with 5.2%. Havas posted…
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FAAAC attacks ageism in advertising – the scandal that inclusivity tsars dutifully ignore
See that Interpublic’s R/GA, once the high flying digital agency, is laying off 15% of its US staff. Wonder how…
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Can New Commercial Arts recapture the great ad days of Sainsbury’s and David Abbott?
Sainsbury’s is one of those accounts that have defined British advertising over the years, most notably its 35 year stint…
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MAA Ad of the Week: Formula E from Uncommon
Formula E for electric cars is trying hard to catch up with Formula 1 (it won’t) and its latest effort…
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