Analysis
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Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate…
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David Patton: why AI will break advertising unless creativity Is priced properly
Advertising used to operate in a world where both thinking and making were expensive. Strategy development was a slow, detailed…
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George Parker: Palmer the prince
For some strange reason, I have only just found out that Brian Palmer died at the age of 96 on…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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MAA Agency of the Year 2025: VCCP
In a year of turmoil for the industry, VCCP has kept its head down and its spirits up, getting on…
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MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
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2025’s bonfire of agency brands: now DDB and Lowe join exit
DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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Tomorrow is MAA UK Agency of the Year day
Tomorrow we’ll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It’ll…
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