Analysis
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Doom and gloom can be a self-fulfilling prophesy – tomorrow’s Budget needs to strike a different tone
Things move on but they do they improve? In 1947 Labour chancellor Hugh Dalton resigned when details of his budget…
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Ocean Outdoor: what really makes a winning combination?
By Richard Malton. A couple of weeks ago I sat in a room in London with 300 other people –…
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MAA Ad of the Week: Tesco from BBH
Over the years Tesco has had its ad highlights, most notably with Lowe Howard-Spink (later Lower Group) while, at the…
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Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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Lucie Sarif: what can American showmanship teach us about the power of entertainment?
Americans are widely known for being the ultimate entertainers. It’s the home of Hollywood, Disney, Las Vegas cabaret and Broadway.…
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Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses…
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MAA ad of the Week: EE from Saatchi & Saatchi
High-flying Publicis Groupe may be all about “personalisation at scale” these days (which too often means seeing the same terrible…
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Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform
Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer provided…
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Publicis posts strong Q3 with 5.8% organic growth
Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is…
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