MAA Ads of the Year: Etsy’s ‘Where’s Wally?’ from Orchard Creative

This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart ‘Where’s Wally?’ Wally (Waldo in the US) wasn’t the only literary giant to appear at Christmas, Roald Dahl’s BFG made a telling intervention for Sainsbury’s too.

But we keep being told that ads are about storytelling, making emotional connections and being ‘relatable’ (the bits that aren’t AI of course) and this is all those things in spades. Works in lots of languages too.