Analysis
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Robyn Saunders of Share Creative picks her Desert Island Ads
When it comes to advertising, the best campaigns are built on truth. Not the kind you need to dig for,…
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Modern Citizens CCO Ben Middleton picks his Desert Island Ads
You’re probably reading this on a phone, sat on the bog, pretending to be “checking your slack messages” in a…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Tom Gent of Founder Creative picks his Desert Island Ads
Desert Island Ads Nike – The Cage – 2002 I remember first watching Nike’s “The Cage” and thinking that it…
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MAA Ad of the Week: Beats by Dre with Erling Haaland from Uncommon
One of the hardest things for an avowedly creative agency is to keep pulling rabbits out of the hat that…
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Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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Jaguar’s EV relaunch is certainly being talked about – possibly not how the marque intended
Jaguar’s rebrand does not seem to going well, provoking that hardy perennial an internet storm. It’s been called “woke” and…
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APA CEO Steve Davies: what clients want from advertising production today…and how they can get it
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are…
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