Analysis
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Dominic Goldman of You’re the Goods picks his Desert Island Ads
The Ads That Entertained Us Advertising has always mirrored culture, but at its best it doesn’t just reflect the world,…
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MAA Ad of the Week: Spike Jonze for Gucci (runner-up NCA’s Quidco)
Well this is a cop-out, a winner and a runner-up. But bear with us. Spike Jonze’s new film showcasing designer…
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MAA Ad of the Week: Anthropic frrom Mother
We all know AI is important – indeed it might be the agent of our doom – but goodness, can…
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The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
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MAA Ad of the Week: Lime from The Or
London should have ground to a halt this week with the RMT tube strike severing nearly all London Underground services…
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MAA Ad of the Week: Wype from Transmission
Time was when the closest bums came to special treatment in adland were loveable labrador puppies from Andrex. Now every…
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Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads
The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was…
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Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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