Analysis
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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MAA Agency of the Year 2025: VCCP
In a year of turmoil for the industry, VCCP has kept its head down and its spirits up, getting on…
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MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
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2025’s bonfire of agency brands: now DDB and Lowe join exit
DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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Tomorrow is MAA UK Agency of the Year day
Tomorrow we’ll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It’ll…
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Graham Fink: my creative highlight of 2025
Just in the nick of time for all those “ad of the year” lists, Apple dropped this new spot for…
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Stephen Jenkins: my cultural highlight of 2025
This was a year of many creative and cultural highlights, including stand-out gigs from Mogwai, Spiritualized, Melin Meylin, James Taylor…
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Why shouldn’t it be Christmas all year long in advertising?
Let’s get something straight. The best UK Christmas advertising isn’t just better than the rest of the year’s work. It’s…
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