Analysis
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MAA Ad of the Week: Waitrose from Wonderhood Studios
It may not be the best Christmas ad but (so far) it has the biggest star in Keira Knightley and…
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George Parker: DDB’s imminent demise
George Parker, now to be found at adscam.blog, sends us these toughts on the pending demise of DDB amid the…
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Ocean Outdoor UK’s Nick Shaw: how to win in a struggling UK economy
1/ The UK economy has been bedevilled by economic issues this year – tax worries, cost of living etc. How…
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MAA Ad of the Week: John Lewis from Saatchi & Saatchi
Who’d have thought it…a John Lewis ad conquers Christmas, again. We all thought the days when the venerable retailer adroitly…
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EACA’s Charley Stoney picks her Desert Island Ads
Excuse some of my historic choices below, I’ve been in the agency world since the nineties and great ads stay…
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David Patton: why layered creativity is the future of (human-led) AI
Scroll through social media today and you’ll see a flood of AI-generated mush – slick, shiny images and motion clips…
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How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches,…
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Manchester City’s James Wilkins picks his Desert Island Ads
If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of…
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MAA Ad of the Week: Asahi Super Dry from Havas
Tempted to choose Black Phone 2’s London installation with Ethan Hawke jumping put of the woodwork to terrify curious passers-by…
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