Analysis
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Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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MAA Ad of the Week: Columbia from adam&eveDDB
Not sure if sports brand Columbia and adam&eveDDB are trying to do too much in the ‘hero’ film for sports…
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Dan Pitchford of Dinosaur picks his (music-themed) Desert Island Ads
Desert Island Ads Levi’s – Drugstore There’s a thread running through the first 3 of my favourite 5 ads… music.…
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Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the…
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What’s on Cindy Rose’s plate as she takes over at WPP?
Don’t think Cindy Rose featured on Paddy Power’s list of runner and riders for the WPP CEO job (but the…
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Grey’s Chris Lapham and Aaron McGurk pick their Desert Island Ads
HMM… WHAT TO TALK ABOUT? AHA!… INSPIRATION. The spark. The muse. The sudden touch of enlightenment. Whatever you call it,…
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Tomas Gianelli: is trend following the most timeless trend in advertising?
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all…
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What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
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