Agencies
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‘See It. Say It. Sorted.’ authors unmasked
We now know who’s responsible for arguably the most annoying public service campaign in the UK (possibly the world): ‘See…
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Jonny Tennant-Price: future-fit marketing models must have a creative heart – or what’s the point?
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the…
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Helen James takes over as CEO of MSQ’s The Gate
Forsman & Bodenfors London CEO Helen James is replacing Jamie Elliott as CEO of MSQ creative agency The Gate. James…
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Jude Law joins Uber Eats stellar line-up
Jude Law is everywhere these days, transitioning from romantic lead to (often) the villain of the piece. So clever of…
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Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn,…
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The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
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British Gas tipped to leave T&P for VCCP
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever – at…
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New Voice finds its voice
Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even…
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MAA Ad of the Week: Lime from The Or
London should have ground to a halt this week with the RMT tube strike severing nearly all London Underground services…
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