Agencies
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PG Tips enters the tea culture wars with NCA
“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand…
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WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s…
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72andSunny copywriter Hayley Noble: my Top Tips for Cannes
Top Tips for Cannes ‘Remember to Smile’ for Square by Sunday Gravy This spot makes a tech product feel deeply…
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Tariffs loom for Jaguar as it plots global agency search
Jaguar is reportedly launching a global review of its creative account, what you might call a challenge for the lucky…
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WPP axes GroupM for WPP Media
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price –…
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Aine Corry: third-party cookies are (still) not dead – now what?
Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not.…
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Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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MAA Ad of the Week: Wilkinson Sword Intuition from Pablo
Advertising can be quite useful sometimes. Advertisers have realised that there are parts of the body that (may) require assistance…
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Wear the damn shorts (whoever you are) says Sweaty Betty
As the UK basks in an unseasonal heatwave it’s time for agile advertisers to advise us to, in the words…
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