Agencies

Bud Light bombards us with Super Bowl lemons

Wieden+Kennedy looks set for a good showing at the Super Bowl and here’s another for Bud Light’s Lemonade Seltzer. Big brewers in the US seem to be giving up on beer for fruity alternatives (some would say they gave up ...

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Havas Media regroups with new Entertainment division

Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity. Jump MD Nick Wright ...

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Old Spice finds a ‘winner’ in unlikeliest place

P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting new effort – ‘Winner’ – from Wieden+Kennedy. P&G says we’re all miserable so need cheering up, especially young men – ...

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Ciesco: tech and media sector ready to power M&A bounce-back in 2021

Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with ...

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Apple sets the bar with TBWA Chinese New Year epic

Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from TBWA\Media Arts Lab Shanghai for – and shot on – an iPhone 12 Pro Max. By director Lulu Wang and ...

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