Agencies

Pandemic recovery boosts UK adspend to record £31.9 billion

The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...

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Malibu picks Wieden+Kennedy for ‘global brand refresh’

Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign features new ways to drink Malibu, including cocktails and ready to drink serves. ‘Welcome to Malibu’ was directed by Dave ...

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Former Lucky General Fox joins Havas in senior client role

One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO), more often in media agencies. In the old days it would probably have been head of account management and Havas ...

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“The veins remain” declares Mars as Snickers hit Twitter

Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called “dick veins’ from its surface. Following a Twitter kerfuffle when someone noticed a smooth Snicker, Mars said: “contrary to what’s ...

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