WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web businesses for clients but deliver the stuff as well. CEO Mark Read told the Sunday Times at the weekend: “We ...
Read More »Mother’s KFC wrap battle reinvents Colonel Sanders as a DJ
Colonel Sanders has appeared in many guises over recent years, but this is his first appearance as a DJ with a Frank Sidebottom-style puppet head. Mother’s latest ad for KFC encourages people to switch lunch providers in a pastiche of ...
Read More »Google deal helps WPP’s MediaCom retain giant Sky account
WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and added some digital duties, thanks, it seems, to its new “Google Practice” based in Manchester. Which is a pretty clear ...
Read More »MAA Ad of the Week: Old Speckled Hen from Engine
Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s been running off and on for over 20 years. Engine Creative, to give it its full moniker, was formerly WCRS, ...
Read More »Wieden+Kennedy wins Trustpilot
Wieden+Kennedy London seems to be getting its new business act together after rather a fallow period, winning consumer review platform Trustpilot which is planning an integrated brand campaign in the UK and some other European countries. Trustpilot, founded in 2007, ...
Read More »Netflix woes hit streaming market – is it ads to the rescue?
So is it curtains for Netflix and, indeed, all the other streaming services? Netflix shares lost 40% of their ‘value’ when it announced that its seemingly remorseless subscriber growth had gone into reverse. There was also a tide of anecdotal ...
Read More »Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth
Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%. But operating profits were hammered by the war in Ukraine, falling 24.5% to $112.4m with net revenue down 0.5% to ...
Read More »Publicis Groupe’s Le Truc collective hires more big hitters
A year into its launch, Publicis Groupe’s Le Truc – the New York based collective of 600 creatives, strategists and producers – is staffing up with three new senior hires who will be part of the permanent line-up, including Marcos Kotlhar, ...
Read More »Engine returns for Old Speckled Hen’s trusty fox
It’s always good to see a brand and ad campaign with staying power And Greene King’s Old Speckled Hen certainly qualifies, having been around since at least 1994. OSH has done well to fend off the wave of new, often ...
Read More »