Agencies

Kia shows off attributes in getaway driver ‘Features Film’

Kia in the US is trying to fill the movie void (there aren’t many in lockdown) with a David&Goliath series featuring the adventures of a getaway driver (a trusty Hollywood standby). There are long bits and short bits of ‘The ...

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Long-running Premier Inn review ends at Leo Burnett

Some long-running reviews are limping to a conclusion and Premier Inn, the main item in Whitbread’s portfolio now that it’s sold Costa coffee to Coca-Cola, has plumped for Leo Burnett after a long search. Premier Inn split with Lucky Generals ...

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TV still most effective ad medium says Adzooma

Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and – surprise, surprise – TV is tops. 56 per cent are more likely to buy something as a result of ...

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Wonderhood Studios breaks through with Three win

Wonderhood Studios, the combined agency and TV production company set up by former Channel 4 boss David Abraham (below) has won UK mobile operator Three. The win is timely for Wonderhood, which has found itself on some good lists which ...

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Pre-lockdown creativity: Elvis in a Fiat Strada

A Fiat Strada pick-up is pretty off the wall for most of us, one containing a bunch of Elvis impersonators – led by Dean Z – the more so. But that’s what you get in this effort from Leo Burnett ...

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What’s in a logo? Toyota’s new visual identity by The&Partnership

Toyota wants to be known only by its logo, following a brand redesign by The&Partnership. The move follows in the footsteps of Apple’s familiar fruit-with-the-bite-taken-out, Nike’s swoosh, or more recently Amazon’s Smile and Mastercard’s red and orange circles. It’s the ...

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Peter Brady: in 2020’s Year of Cancellation, why the Shark Awards?

Fair question. In fact I and the team have asked ourselves that question many times and we ARE the Shark Awards. Even facing the Covid-19 pandemic, we thought we must make the effort – the best creative brains are still ...

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Engine creative, The Royal Navy, and the thrill of secrecy

The Submarine Service is an elusive division of the Royal Navy, and Engine’s new ad capitalises on this allure with a film that promises international action, adventure and comradeship for new recruits — without giving too much away. Part of ...

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