Agencies

Havas unveils convincing lesson for teacher recruitment

Surrounded by teachers present and past at MAA Towers so better be respectful about this one, ‘Every lesson shapes a life’ by Havas for the UK’s Department of Education. Featuring Addison Brown, a science teacher at Bedford High School in ...

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VW’s Beetle rides off into the sunset with farewell ad

“Where one road ends another begins” says Volkswagen in this ‘The Last Mile’ homage to the Beetle, Hitler’s famed “people’s car” that moved magically to become the favoured wheels of the hippie generation, thanks in part to some outstanding advertising ...

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Brand building isn’t dead but beautiful ads seem to be

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...

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Google hits a YouTube winner – but does it mean anything?

This ad from Google promoting its search – still the cornerstone of the ever-expanding Alphabet empire – has had a staggering 94 million YouTube views. YouTube is owned by Google, of course, so hope they haven’t been giving it a ...

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Kylie’s ‘matesong’ for Tourism Australia flops

Tourism Australia is wheeling out some of its big guns – Kylie Minogue leading the way – in ‘Matesong,’ the latest in M&C Saatchi Sydney’s ‘Philausophy’ (geddit) campaign. This aimed fairly and squarely at Brexit-battered Brits who need to escape ...

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