Following the death of Wieden+Kennedy co-founder Dan Wieden, Nike founder Phil Knight has made a statement celebrating their decades-long creative partnership and friendship, from first meeting to last goodbye. Knight describes Wieden “as a very unusual man, a gentle soul, ...
Read More »Publicis’ Le Pub brings glamour to energy saving with Barilla
Here’s a new energy-efficient way to cook pasta and reduce emissions. Instead of cooking it in boiling water for ten minutes, you turn the heat off after two minutes and then let it stand for Barilla’s recommended “passive” cooking time. ...
Read More »Gallegos United’s ‘Get Real’ for milk rises to GS&P challenge
When Goodby Silverstein (GS&P) sets the bar as it did 30 years ago with ‘Got Milk’ for The California Milk Processor Board it’s the hardest of challenges to try to match it. But Gallegos United gives it its best shot ...
Read More »Burberry and Megaforce return with ‘Night Creatures’
Burberry and director collective Megaforce are out to play again, this time with ‘Night Creatures,’ a follow-up to last year’s excellent ‘Open Spaces.’ There’s a strange octopoid something or other whisking our trio of (very) fashionable young things through London’s ...
Read More »Oxfam celebrates 75 years of style with Dentsu Creative
Buying clothes from charity shops has become a fashion statement in itself, and with rising concern about the cost of living and the planet, places like Oxfam have become very popular. Dentsu’s ad celebrates Oxfam’s 75 years of second hand ...
Read More »The Specialist Works wins £20m Neilson finance account
The Specialist Works, part of What’s Possible Group, has won £20m Neilson Financial Services media account (below.) The direct-to-consumer life insurance business moves from Publicis Groupe’s Starcom. Neilson COO David Rees says: “Having a solid TV strategy is crucial to ...
Read More »MSQ’s twentysix signs HSBC exec Adam Powers to lead experience design
MSQ’s digital agency twentysix has hired HSBC global head of experience design and former BBC, BBH and DDB Tribal exec Adam Powers as chief experience officer. Twentysix is marcom group MSQ’s digital experience and performance agency. As well as HSBC ...
Read More »Cate Murden: mental health – is your company a safe place?
The ‘5 Second Rule’, created by Mel Robbins, has become infamous as a super simple hack to help anyone struggling with self-doubt, mental health issues or anxiety to push themselves to act. It has helped millions improve their mental wellbeing ...
Read More »Bluemarlin’s Andrew Eyles: how will brands survive the cost of living hunt for value?
Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the corporations that own them, and whether they are really worth any additional outlay. The recent economic downturn has exacerbated the ...
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