Agencies

Emma de la Fosse of Digitas: my Top Tips for Cannes

Emma de la Fosse is chief creative officer of Digitas UK My tips for Cannes can be divided into two parts. We’ll continue to see a continuation of the trend towards brands taking a stance on moral or political issues ...

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Matthieu Elkaim of Ogilvy Paris: my Top Tips for Cannes

Matthieu Elkaim is CCO of Ogilvy Paris. Top Tips for Cannes Skittles – Broadway the Rainbow Skittles is impressive by its consistency through time. The brand constantly reinvents itself and challenges the conventions. This kind of brand gives value to ...

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Rosapark unearths humankind’s first queue for Monoprix

Advertising seems to be a lot more fun in France than elsewhere, notably the dear old UK. Monoprix is promoting its fast check out service (via an app inevitably) so agency Rosapark is harking back to “Humankind’s first queue” (jumper.) ...

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BBC tries the kick ass approach for Women’s World Cup

The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it ...

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Adam&eveDDB wins BlackRock investment slice

US investment giant BlackRock has appointed DDB globally to market its iShares product – a basket of exchange-traded funds (ETFs) – with adam&eveDDB in charge in London. DDB Mexico has Latin America. A&E has plenty of experience with finance – ...

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Shareholder advisors on the war path over pay at Sorrell’s new S4 Capital

We thought Sir Martin Sorrell’s pay was yesterday’s news as he’s now ensconced at “better, faster, cheaper” S4 Capital. At WPP he controversially earned buckets including £72m in 2016. But now two shareholder advisors, Glass Lewis and ISS, are urging ...

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