Agencies

Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads

Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), ...

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Channel 4 expands 4Creative to appoint new MD from TBWA

Despite – or perhaps because of – all the upheaval Channel 4 is facing around privatisation, the broadcaster is expanding its in-house agency, 4Creative, starting with the appointment of Katie Jackson as managing director. Jackson, who was promoted to chief ...

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Havas and Arnold win recruitment giant Randstad duo

Netherlands-based Randstad, which claims to be the biggest global specialist HR services provider, has appointed Havas London as its creative agency of record. At the same time its online-only recruitment site Monster has chosen sibling Arnold Worldwide in Boston to ...

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David Droga outlines his vision for new Accenture Song

David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...

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Now Neverland wins mobile network giffgaff

Neverland, one of the most successful London agencies in 2021, has continued a strong start to 2022, winning mobile network giffgaff. Giffgaff spends around £10m on advertising. Giffgaff, launched in 2009 as a network run by its members, offers a ...

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