Agencies

Wieden+Kennedy wins National Trust

Wieden+Kennedy London has won the UK’s National Trust, described now as a “Conservation charity.” following a pitch. the National Trust, which manages historic buildings and places deemed on natural beauty, is 125 in 2020. NT brand and marketing director Mark ...

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Ever-optimistic Arthur Sadoun praises ‘red hot’ Publicis

Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come ...

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Atomic’s Jon Goulding: to solve the creative crisis in advertising we need a sledgehammer, not a lemon

One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and glaring creative crisis in advertising. The UK’s Institute of Practitioners in Advertising (IPA), which ran the event, made clear its ...

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Adopt a jaguar, and a better future, in Uncommon’s WWF ad

The World Wildlife Fund’s message will fall on receptive ears this Christmas – it could even make jaguars as popular as John Lewis’ “Edgar the Excitable” dragon. Uncommon’s ad stars a young eco activist, and a jaguar in a burning ...

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Possible Moscow joins anti-plastic crusade for Greenpeace

Here’s another effort to save the world – this time from the dreaded plastic – from Possible Moscow (still part of the WPP empire one presumes) for Greenpeace Russia. It’s an interesting spin on a hunting culture – with a ...

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Star director Gondry helms HP’s bid to print Christmas

You expect something special from Michel Gondry and Goodby Silverstein, teaming up for HP’s latest brave effort to persuade us all to use printers more. In this instance at Christmas when most people under 79 seem glued to their mobile ...

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