Agencies

Canon and VCCP go big on ‘creative flow’ in new pan-Euro ad

VCCP’s latest campaign for Canon, “Never break your flow,” is all about demonstrating how easy it is to capture dynamic, moving content thanks to the Japanese brand’s new camera technology. As you might expect, there’s also a partnership with a ...

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Havas launches ethics accreditation for staff and clients

Didn’t know there was an Institute of Advertising Ethics but there is, it seems, and there’s a special IAE certificate – Certified Ethical Advertising Executive (CEAE) – developed with Creighton Business School and the University of Texas at Austin. Havas ...

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British Gas and WPP ‘Stop the silence’ on fuel poverty

It’s not easy for British Gas to look sympathetic in the current climate, but this ad pulls it off. It’s by Nucleus, the dedicated agency set up by The&Partnership and WPP agencies for a pitch in 2019. The film, for ...

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MAA Ad of the Week: B&Q’s ‘Flip’ by Uncommon

Cheating a bit here: we actually featured this last Friday. But B&Q’s ‘Flip’ from Uncommon Creative Studio is certainly the UK ad of the year to date and, possibly, many others’ choice too. It’s a lovely piece of work that ...

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WPP partners with Epic Games to boost metaverse skills

Not a week goes by without a new metaverse initiative, and this time it’s WPP’s turn. The group is partnering with Epic Games, the makers of Fortnite, only a couple of months after it launched the Metaverse Foundry with Hogarth. ...

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Take that Elon – Ford takes aim at Musk and Tesla

Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration – readied for the Kentucky Derby (blue collar too) – takes a pop at an unnamed individual who’s very noisy ...

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MAA blast from the past: Pot Noodle’s horny horn

A lot changes in 17 years, not least the UK Advertising Standards Authority’s tolerance of ads. Jaguar Land Rover’s new Defender ad showing the 4x4s parked precipitously on the edge of a cliff has been banned after attracting just a ...

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ODD finds fun in ‘body positivity’ for Simply Be

Next 15 fashion agency ODD is the new home for Engine Creative (formerly WCRS, which has had a multitude of homes) and here’s ODD’s new effort for online retailer Simply Be, trying to reposition itself from a plus size brand ...

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