Agencies
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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down,…
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Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
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Out of Home global ad revenue to hit $49bn in 2025 – WOO president Tom Goddard
Out of Home global ad revenue reached $46bn – a ten per cent increase on 2023 – in 2024 with…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes
It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises…
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Now Beckham is playing for Nespresso
Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one.…
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Apple wins prize for privacy ad
This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of…
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MAA Ad of the Week: Beats by Dre from Homeground
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool,…
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Waitrose launches summer campaign but should it do more?
Waitrose is a big opportunity for Wonderhood Studios which narrowly lost out to Saatchi & Saatchi for the combined John…
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