Agencies
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Woolmark enlists zombie clothes invasion to highlight natural benefits
Woolmark used to be an advertiser of some note and now it’s back with a striking campaign from 20(Something) and…
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MAA Ad of the Week: John Lewis from Saatchi & Saatchi
This may or may not be the best ad of the week – Emma Hall called it a “bit of…
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Transmission’s Matt Buckle picks his Desert Island Ads
Desert Island Ads. Heat Electric – Creature Comforts A regular on the Best Ads of All Time lists, this campaign…
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The right way to load a dishwasher? Dr Prakti stokes the flames
It’s one of the most polarising issues of our times, but that hasn’t stopped Dr Prakti dishwasher cleaner from stoking…
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Publicis Groupe buys commerce global player Mars United
Publicis Groupe, which is looking increasingly like a giant consultancy with a creative and media arm, has bought 50-year old…
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Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
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Alfa Romeo tries to rekindle love affair with Junior SUV drive
Stellantis’ new Alfa Romeo Junior (hybrid and electric) sounds a good idea in a category notable for its less than…
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John Lewis gets ‘knowing’ in biggest campaign to date
Saatchi & Saatchi is taking John Lewis on a trip down memory lane in the first of a three part…
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IPG lures Alex Hesz back to advertising with global strategy role
Alex Hesz has taken on his third global chief strategy officer role in four years, joining Interpublic Group after eight…
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