Ad Tech
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Matt Williams: why we all need a start-up frame of mind
I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid…
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Interpublic looks rather sprightly all of a sudden as CEO Roth reports growth and profits both up
Interpublic has joined the slew of marcoms biggies reporting Q4 2014 results and full year figures and it appears to…
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VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling…
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WPP’s ComScore deal looks like a ratings retreat – but Sorrell is just circling Neilsen another way
At some stage last year WPP boss Sir Martin Sorrell (left) seems to have decided that WPP’s attempt to muscle…
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New Wunderman boss Mark Read shakes up Europe
New Wunderman CEO Mark Read, formerly WPP’s digital supremo, is getting a move on in his new job, appointing UK…
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Telefonica’s Axonix launches ‘white label’ challenge to agency-owned ad exchanges
Axonix, a company backed by Telefonica and Blackstone’s GSO Capital Partners (so big, presumably) is launching what it claims is…
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New Adobe report says companies are focusing on CRM – which is probably news to customers
Adobe has release its Digital Trends 2015 report, surveying more than 6,000 marketing and ecommerce types professionals around the world…
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What’s next for Publicis as it seals Sapient deal?
Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after…
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Google takes aim at mobile with Google Nova plans
Google badly needs a new idea – or a new idea that actually works. Its search business is gradually losing…
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