Ad Tech
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W+K’s Neil Christie: Why BBH’s Axe is a Modern Classic
With the recent appointment of 72andSunny to their roster, it sounds as if things may be changing at Lynx/Axe. So…
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Matthias Stadelmeyer: why digital marketing must get to grips with chaotic data
Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course.…
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High-rolling Vice Media leads the ‘content’ charge
There’s money in that thar content. Already this week we’ve seen Publicis announce a bid for news agency Relaxnews and…
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Matt Williams: why we all need a start-up frame of mind
I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid…
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Interpublic looks rather sprightly all of a sudden as CEO Roth reports growth and profits both up
Interpublic has joined the slew of marcoms biggies reporting Q4 2014 results and full year figures and it appears to…
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VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling…
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WPP’s ComScore deal looks like a ratings retreat – but Sorrell is just circling Neilsen another way
At some stage last year WPP boss Sir Martin Sorrell (left) seems to have decided that WPP’s attempt to muscle…
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New Wunderman boss Mark Read shakes up Europe
New Wunderman CEO Mark Read, formerly WPP’s digital supremo, is getting a move on in his new job, appointing UK…
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Telefonica’s Axonix launches ‘white label’ challenge to agency-owned ad exchanges
Axonix, a company backed by Telefonica and Blackstone’s GSO Capital Partners (so big, presumably) is launching what it claims is…
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