Ad Tech
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Starcom wins UK & EMEA digital assignment for Abrdn
After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life…
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Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend…
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Charities and government are UK’s biggest Facebook ad fans
Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram…
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S4Capital’s Sorrell back on the acquisition trail with LA’s TheoremOne
It may be tin hats time at S4Capital, Sir Martin Sorrell’s digital-only creation, but the great dealmaker is still on…
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Creature London sells to Dutch group Candid and opens Amsterdam shop in bid to go global
Creature London has sold to Dutch communications group, Candid, and is now the lead creative agency in a stable of…
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WPP partners with Epic Games to boost metaverse skills
Not a week goes by without a new metaverse initiative, and this time it’s WPP’s turn. The group is partnering…
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Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail…
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VCCP launches digital CX agency Bernadette, starting in UK
It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations…
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WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
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