Ad Tech
-
Peter Bordes: the irresistible rise of smart cities
From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights…
Read More » -
Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be…
Read More » -
David Jones’ Brandtech Group hires former Facebook creative head as CCO
David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy…
Read More » -
Advertisers try to corral social media and the metaverse
Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital…
Read More » -
M&C Saatchi tossed around on share price waves
Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are…
Read More » -
Another Jubilee winner/Hoffman on ad tech fraud
The Queen’s Platinum Jubilee has come and gone – with surprisingly few mishaps, even the weather was (relatively) kind –…
Read More » -
WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector…
Read More » -
Engine’s billboards bring images of missing people to life
A new outdoor innovation by Engine Creative re-thinks the standard missing person poster and brings the traditionally static images to…
Read More » -
Martin Sorrell says ‘just do it’ to windfall tax, speaking at a subdued Davos
The World Economic Forum’s annual gathering at Davos is a lot more low-key this year. No Biden, Johnson, Macron or…
Read More »