Ad Tech
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Is WPP’s share price fall a sign of trouble all round for adland?
WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half…
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Is the first digital advertising recession on the way?
Is this the “first digital advertising recession?” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through…
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Publicis wants data “apprentices,” M&C goes for creativity
Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to…
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AA/WARC : UK adspend surges ahead, inflation takes its toll
UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn…
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Nike surprises with $1bn media split
Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that…
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Engine executive Rob Chalmers joins his former boss Ete Davies at Dentsu Creative
Dentsu is not standing still. Fresh from folding all its creative agencies into Dentsu Creative, it has hired Rob Chalmers,…
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Rising costs hammer former WPP boss Sorrell’s S4 Capital
The share price isn’t the only measure of a company’s health – M&C Saatchi suitor Next15’s have tanked this year,…
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IPA Bellwether survey shows advertisers still spending
The UK’s marketers are sticking to their spending plans for 2022 – or say they are – despite a rapidly…
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Clients plan more agency changes, in-housing on the rise
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to…
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