Ad Tech

Stephen FosterOctober 28, 2014
772

Martha Greene expands Pointblank production empire with new photography division

Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers…
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StaffOctober 20, 2014
505

Andrew Mennie of Moxie: why we need to do much more for mobile shoppers

In 2014, advertisers finally saw a much-heralded shift in the industry landscape occur. Mobile advertising is now shaped to become…
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StaffOctober 13, 2014
536

Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to…
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Stephen FosterOctober 10, 2014
497

WPP’s decision to exit US TV ratings market may herald more big changes at research operation Kantar

Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week…
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