Ad Tech
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Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a brave new media world
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is…
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2014 – the year global adland’s dogs didn’t bark
‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon,…
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Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go…
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Jen Smith of Maxus: life beyond the Beacon – what’s next in store for retail tech?
Today’s consumer is more switched on than ever – both savvy in terms of products and pricing and also quite…
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Advertisers look for in-house solution to problem of digital media transparency
New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having…
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Keith Hunt: why 2015 will be the year of yet more marcoms disruption
It looks like 2015 is going to be another eventful and disruptive year. But then, perhaps we should be used…
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AMV and Caviar Digital team to light the night for Proviz
AMV/BBDO has teamed up with Caviar Digital to produce an interactive online film, ‘Out of the Dark,’ for cycle clothing…
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Paul Vallois: the Christmas digital naughty and nice list
As I mentioned in my previous article, my Christmas wish this year was that we’d witness a general shift towards…
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Maxus hires Oliver Cassel as ‘biddable media’ head
Media has become a strange old (new) business in the digital age – it’s certainly no longer a matter of…
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