Ad Tech
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Is WPP CEO Sorrell really planning a £2bn swoop on Tesco’s Dunnhumby data business?
We noted yesterday that WPP CEO Sir Martin Sorrell (left) may be preparing to abandon his recent policy of small(ish)…
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Irfon Watkins of Coull: why content consumption is the key to making programmatic trading work
I’m seeing this – why? Today’s digital advertising models are failing to serve users in any sort of a valuable…
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Who is going to make the big deals and produce the big winners in 2015?
What’s going to happen in adland in 2015? 1/ The first is that time (and tide) wait for no man…
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Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a brave new media world
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is…
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2014 – the year global adland’s dogs didn’t bark
‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon,…
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Ruth Peters: have yourself a data-driven Christmas
We all have those friends or family members that are impossible to buy Christmas presents for. How do you go…
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Jen Smith of Maxus: life beyond the Beacon – what’s next in store for retail tech?
Today’s consumer is more switched on than ever – both savvy in terms of products and pricing and also quite…
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Advertisers look for in-house solution to problem of digital media transparency
New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having…
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Keith Hunt: why 2015 will be the year of yet more marcoms disruption
It looks like 2015 is going to be another eventful and disruptive year. But then, perhaps we should be used…
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