Author Archives: Stuart Smith

Stuart Smith is one of the most incisive and knowledgeable commentators on global marketing. He was a long-time editor of Marketing Week during the period when it was the UK's leading marketing, media and advertising specialist publication. Visit Stuart Smith Blog.

The real story about that body in the Leicester car park – Richard 111’s brand advisors let him down

Richard III, the marketing angle? Incredible as it may seem, there is one – and Mediapost claims to have detected it. The spectacular discovery of the last Plantagenet monarch’s remains under a Leicestershire car park has been derided in some ...

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