Whatever took them so long? Plod has finally pounced on four miscreant Mirror Group journalists in a dawn raid conducted by the Weeting (phone hacking) team. And what a haul it has proved to be. The four include the first ...
Read More »Telegraph’s 7-day tinkering just disguises the internet storm that is killing UK newspaper sales
The newspaper is dead, and the Telegraph’s decision to merge its daily and Sunday titles into a 7-day-a-week operation is yet another nail in its coffin. Long live the free press. By “free press” I mean not the plutocratic oligarchy ...
Read More »Was the great HSBC ad review just the bank’s way of putting a rocket under JWT and WPP?
So, what was all that about? HSBC’s group marketing director Chris Clark (left) calls a review of the “£400m” (actually rather less these days) global account late last year. Well, not exactly a review. More a series of private meetings ...
Read More »Man who didn’t cause the world’s most infamous marketing disaster dies
The death late last month of Roy Brown Jr, aged 96, is a timely reminder of that old adage: success has many authors, failure but one scapegoat. The reality, as we shall see, is not uncommonly the inverse. Brown was ...
Read More »Does Nespresso have a clue about who’s to replace departing spokesman George Clooney?
So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled ...
Read More »Brazil’s high-profile Peralta agency looks for new partners in life after StrawberryFrog
It’s over a year now since Peralta founder and CEO Alexandre Peralta (pictured) expunged (literally so) the StrawberryFrog images sprayed all over the interior of his Sao Paulo hotshop. How’s he getting on in the wake of his split with ...
Read More »Why UK out of home firm Outdoor Plus is remarkably well-connected
There’s a lot going on under the radar in OOH – or posters, as we anciently called it. And I’m not simply talking of Omnicom’s Eric Newnham-fronted effort to crash the charmed circle of UK specialist buyers – namely WPP-owned ...
Read More »Brands caught in the horse meat scandal should remember what happened to Perrier
During the early part of 1990, health officials in North Carolina, USA, made an alarming discovery. Some Perrier bottled mineral water, whose purity was so legendary they had used it to benchmark other water supplies, was found to be contaminated ...
Read More »The real story about that body in the Leicester car park – Richard 111’s brand advisors let him down
Richard III, the marketing angle? Incredible as it may seem, there is one – and Mediapost claims to have detected it. The spectacular discovery of the last Plantagenet monarch’s remains under a Leicestershire car park has been derided in some ...
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