Author Archives: Stuart Smith

Stuart Smith is one of the most incisive and knowledgeable commentators on global marketing. He was a long-time editor of Marketing Week during the period when it was the UK's leading marketing, media and advertising specialist publication. Visit Stuart Smith Blog.

Why Aberdeen Asset Management is the Intel of global financial services

What’s the biggest, most successful, company you’ve never heard of? Impossible to say, of course. But a good candidate would be Aberdeen Asset Management. It’s in the FTSE100; it’s genuinely global. And it’s very profitable indeed, judging from its latest ...

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WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...

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Team WPP’s Ford blunder reveals the perils of living in a creative bubble

What could be more timely than demonstrating the little car’s exceptional cargo-carrying capacity than three nubile women, one scantily clad, all three bound and gagged, occupying the boot space? Closer inspection of the ad reveals that the caricatures are supposed ...

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UK newspapers set to spoil politicians’ Leveson deal

Oh Frabjous Day! Callooh! Callay! they chortled in their joy! The political class seems intoxicated with having finally, excruciatingly, achieved cross-party consensus on regulating the press. Everyone, it seems, is a winner. Dave has gambled – with losing a vote ...

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