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Fandom is dead, welcome to Fancom says M&C Sport & Entertainment
M&C Saatchi Sport & Entertainment, which describes itself as the “passions agency” (a new one on me but maybe I…
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Mother constructs a winning kitchen surprise for IKEA
IKEA now has a new global agency in McCann but that doesn’t seem to an impediment to the likes of…
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R&A hires VCCP to persuade more women and girls to tee off
VCCP certainly picks up the easy ones (it’s Thames Water’s ad agency) and now it’s landed the R&A, Royal &…
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Lucky Generals hits early winner for Labour as General Election campaign creaks into gear
Are we going to have a down and dirty General Election campaign in the UK? The Election is likely in…
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Magnum enters the fraught field of fake relationships
Spain’s Lola MullenLowe can usually be relied upon to do something different, which it does here for Unilever’s Magnum. Don’t…
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Has Channel 4 forgotten what it was set up to do?
Channel 4 has said it’s planning big job cuts as what’s now called “linear” TV revenue plummets – down 14%…
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Who’d be a regulator? Busy ASA has one hit and a miss
The UK’s Advertising Standards Authority (ASA, which usually does a pretty good job in trying circumstances) was served up an…
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Accenture Song starts 2024 with another deal
Will this year be one for more bids and deals in adland? We haven’t seen a big one for a…
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Sainsbury’s makes first big move in supermarket cost of living wars
Sainsbury’s has its new populist hat on in the first (non-Christmas) campaign from New Commercial Arts, positioning the brand for…
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