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Advertisers
VCCP US wins biggest account – creative for $450m Spectrum
British agencies have traditionally found it hard to make headway in the US, spells of relatively strong performance undermined by…
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Advertisers
New IPA president Karen Martin delivers rousing call to creative action
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media…
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Advertisers
MAA Ad of the Week: 02 from VCCP
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after…
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Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see…
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News
Dreamies’ cats invade the capital
In these grim times we need something lighter so credit to Mars’ Dreamies pet treats and agency adam&eveDDB for their…
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Advertisers
New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Advertisers
Lloyds quits adam&eveDDB – joins list of UK banks looking for a new creative agency
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are…
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Advertisers
Adam&eveDDB behind the wheel as Twix goes “abundant”
Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind…
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Advertisers
Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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