-
Advertisers
Big brother is watching you: this time it’s our lot, not the Russians, with ‘Cyber Safe’
It wasn’t that long ago that the Tory government took an axe to ad spending, scrapping the old Central Office…
Read More » -
Advertisers
Has CRM become the classic all-time folly of marketing?
Customer experience (CX/CRM, the two are more or less interchangeable)) has become the favourite refuge of scoundrels across the marketing…
Read More » -
Advertisers
MAA Ad of the Week: Transmissio by Rosa Paris
Not entirely sure if this is good or not – but it’s certainly different. Transmissio is a French inheritance planning…
Read More » -
Advertisers
2003’s creative agency billings – more of the same at the top, all change down below
We did this ages ago for London creative agencies in 1968 – the neolithic period in adverts – so let’s…
Read More » -
Advertisers
BETC Paris finds surprising magic in Norauto’s repair shop
Bit much when you have to justify driving but it seems to be a preoccupation in France anyway with Renault’s…
Read More » -
Advertisers
Dentsu finally joins exodus from Russia
Dentsu International has joined WPP, Interpublic and Publicis Groupe in acting in Russia following its invasion of Ukraine, in its…
Read More » -
Advertisers
All change at the National Lottery as Czech-based contender pips Camelot – but will VAR take a hand?
One of the UK’s biggest ad accounts is potentially in play as Czech operator Allwyn (formerly Sazka but handily renamed)…
Read More » -
Advertisers
Anomaly delivers again, this time for Diet Coke
It’s business as usual it seems for Coca-Cola these days (which not everybody’s happy with) but it’s nice to see…
Read More » -
Advertisers
Ukraine: please support our MAA/Red Cross appeal
Most of us are showing our support for the relief and humanitarian efforts in Ukraine although some of the ad…
Read More »