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Marketing facing “worst-ever talent crisis” says WFA – but who’s going to pay to remedy it?
Marketing is facing its “worst-ever” talent crisis according to new research – ‘Media’s Got Talent?’ – from the World Federation…
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Ad Tech
Publicis wants data “apprentices,” M&C goes for creativity
Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to…
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MAA blast from the past: Apple’s the whole working-from-home thing
This may be just two years old (more or less exactly) but let’s hope the whole working-from-home thing (at least…
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Ad Tech
Nike surprises with $1bn media split
Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that…
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Unilever profits from big boost to adspend as it battles global price increases
Unilever says it’s going to spend hundreds of millions more on advertising and marketing as it battles to pass on…
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Amazon goes back to books with Droga5
One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy…
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A radical idea from Hilton – hotels nice to stay in
Hilton hotels has a new brand platform (as you do), ‘Hilton. For the Stay.’ The point being that most hotel…
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Another identity change for much-travelled Engine – now it’s House 337
What’s in an agency name? Next 15 has rebranded Engine Creative as House 337 following the merger with its ODD…
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IPG’s Q2 shows signs of headwinds, media exec Daryl Lee moves in at McCann Worldgroup
Is it the calm before the storm as the ad holding companies post their Q2 results? Omnicom and Publicis have…
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