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Ad Tech
Dentsu claims new VI service can unlock the metaverse
Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and…
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Can Rocky “future-proof” Ladbrokes advertising?
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead…
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St Luke’s beats three to Heathrow account
Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International.…
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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?
Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2…
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MAA Ad of the Week: Royal Enfield from NCA
New Commercial Arts is an up and coming London agency – founded by two adam&eve alumni among others – that’s…
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Saatchi invades the brains of football fans for BT Sport
Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting…
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Havas wins £4.9m UK government blood donor business
Havas has won the UK Government’s NHS Blood and Transplant account, aimed at increasing blood donor numbers, in a full…
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New Commercial Arts launches new Royal Enfield global contender Hunter 350
Royal Enfield motorcycles, a global brand, are now made in Chennai, India although the name harks back to the days…
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The&Partnership retains British Gas creative but media goes from WPP to OMD
Celebrations and commiserations this week: The&Partnership has retained British Gas creative, extending a relationship which began with T&P predecessor CHI…
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