-
Advertisers
IPA reveals its Effectiveness winners – but where are the great ads?
The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already…
Read More » -
Ad Tech
Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and…
Read More » -
Advertisers
Publicis Luxe and St Luke’s try to re-energise fashion for Lancôme and River Island
Are fashion ads improving? They’ve taken their time of course but these days agencies – when they’re involved, which they…
Read More » -
Advertisers
Another tale of the unexpected from Mother – for Uber Eats
Sometimes, for agencies anyway, the gift that keeps on giving can drive the rest of us to distraction. Gambling ads,…
Read More » -
Advertisers
MullenLowe in bold revamp of new look Bupa
Healthcare has moved on a bit from keeping you in more or less one piece – preferably alive – and…
Read More » -
Advertisers
Direct Line reviews £100m media – is new EssenceMediacom having teething problems?
WPP’s mighty MediaCom – now merged, more or less, with Essence to form EssenceMediacom – is facing two big reviews.…
Read More » -
Advertisers
It’s those wonderful folk at Virgin Media again – this time taking to the Highlands
Virgin Media is now ensconced at VCCP. What hasn’t changed is that it’s still banging on about being super-fast, in…
Read More » -
Advertisers
‘Fearless’ Puma gets its World Cup retaliation in first
Could the world tire of football one of these days? Or at least turn away from its incessant barrage and…
Read More » -
Advertisers
MAA Ad of the Week: Buzzman’s ‘sorry cats’ for Back Market
A young family member came across MAA the other day and said: “Where are the cats?” “Don’t do cats,” MAA…
Read More »