-
Advertisers
YouTube forecasts a ‘Fright before Christmas’ as consumers rein in festive spending
Christmas is going to be a worrying time for marketers as the world appears to go from bad to worse,…
Read More » -
Advertisers
Has the UK’s ASA overstepped the mark in HSBC climate change ad ban?
Should the UK’s ad regulator the Advertising Standards Authority (ASA) be a climate change warrior? Looks a bit like that…
Read More » -
Advertisers
Kershaw, Muirhead and Sinclair invest in social media site Supernova
Former M&C Saatchi execs David Kershaw, Bill Muirhead and Jeremy Sinclair, who now run investment firm Act 111 (the first…
Read More » -
Advertisers
It’s ‘Forwardism’ to the future for electric BMW
BMW has been a few things in its ad history, most notably WCRS’ ‘Ultimate Driving Machine’ and then, rather less…
Read More » -
Advertisers
MAA Ad of the Week: Uber Eats ‘Do Less’ from Mother
Mother has always ploughed its own furrow, being as enterprising commercially as it is creatively. So it really shouldn’t come…
Read More » -
Advertisers
Argos goes for long form AI makeover from Ogilvy
Homeware usually takes a kicking when times get hard and Sainsbury’s, which owns Argos and Habitat, seems to have seen…
Read More » -
Advertisers
Leaky Thames Water goes to VCCP
VCCP has won Thames Water in a six agency pitch, taking over from M&C Saatchi. M&C keeps some data work.…
Read More » -
Advertisers
Oldies deserve an ad break says new ITV/System 1 research
We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in…
Read More » -
Ad Tech
Why we need a new Bird and Fortune to explain a financial world teetering out of control
Business life, advertising and marketing included, has become exponentially more complicated with snake oil merchants of all descriptions profiting mightily…
Read More »