MAA Ad of the Week: Uber Eats ‘Do Less’ from Mother

Mother has always ploughed its own furrow, being as enterprising commercially as it is creatively.

So it really shouldn’t come as a surprise when it essays a food delivery ad with no food in sight. But it still is.

Tech companies have produced some of the best ads of recent years, partly, no doubt, because they’re so well-funded although that might change with the current round of economic mayhem.

Mother doesn’t forget that it’s invading your space each time one of its ads runs – so they’re nearly always enjoyable as well commercially on the button. As here.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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