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MAA Ad of the Week: First Direct by Wunderman Thompson
Here’s a strange one, Wunderman Thompson for online bank First Direct. Every now and then First Direct has moved the…
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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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Ad Tech
Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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Skyn strips off for Valentine’s Day
It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing ads to celebrate it. Japanese…
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We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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A tale of two ads: Kevin Bacon (and daughter) for Hyundai, purpose overdose at Avon
Kevin Bacon was once a rather fine, edgy Hollywood actor but for years now he’s been regaling us for EEC,…
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Top changes at McCann as holding companies slim down creative
There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative…
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Now VCCP banks on Brian the otter for Thames Water
One of the trickier assignments for any agency this year is the one that faces VCCP for Thames Water, the…
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MAA Ad of the Week: Cartier from Publicis Luxe
We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is…
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