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News
MAA Ad of the Week: Sydney Sweeney for American Eagle
The internet is like a hydra: someone objects to something and a thousand fully-formed objection specialists spring into action. As…
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News
Underdog TNT Sports hits back
TNT Sports is definitely the challenger brand in the UK TV sports market, more so than ever this season as…
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Advertisers
WPP’s Ezekiel returns to Publicis – does this mean Coca-Cola account is under siege?
Must have been an interesting encounter between Laurent Ezekiel, WPP CMO and CEO/architect of WPP’s bespoke Coca-Cola agency Open X…
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Advertisers
Amazon returns to its roots with books epic
Amazon is the world’s biggest advertiser, a growing media platform and the world’s biggest bookseller (where its business started online.)…
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Advertisers
McCann creative supremo and all-round polymath Barry Day dies at 91
Barry Day, creative chief of McCann London (when it was McCann-Erickson and the biggest creative network around) has died aged…
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Advertisers
IPG holds it together as protracted merger with Omnicom draws closer
IPG is pretty much holding it together as it waits to complete its merger with Omnicom, reporting a 3.5% decline…
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Advertisers
Lucozade switches from adam&eveDDB to social
Adam&eveDDB must be getting rather fed up with this. As if creative agencies as a group didn’t have enough on…
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Advertisers
Less is much more for Häagen-Dazs and BBH
BBH is working on a global campaign for Häagen-Dazs in 2026 but, in the meantime, it’s taking advantage of an…
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Advertisers
Could Publicis Groupe rival Accenture for WPP?
Publicis Groupe is now worth about five times WPP (£20bn over £4bn) and set to rival Omnicom/IPG when that merger…
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