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Advertisers
What’s in a name tweak? Carmaker JLR hopes it’s a luxury ‘house of brands’
Stuffy Jaguar Land Rover (left) is morphing into JLR – a supposed ‘house of brands’ synonymous with luxury (below.) JLR…
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Ad Tech
Brandtech finally nails Jellyfish deal – French backer becomes key partner in expanded business
David Jones’ Brantech Group has closed its deal to buy Fimalac-backed digital agency Jellyfish – after 18 months of trying.…
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AB InBev’s Cannes Creative Marketer gong backfires – best to treat celebs with caution
There may well be some red faces at this year’s Cannes Lions – and not caused by lingering over the…
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DDB makes the best of a bad job in New York with adam&eveDDB takeover
Omnicom’s DDB is rolling its New York office into adam&eveDDB, the offshoot of the high-flying London agency but one which…
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Why rising food prices are also a looming threat for marketers and agencies
UK food prices are still increasing at an annual rate of nearly 20%, with the ever-escalating costs hitting poorer families…
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WPP signs groundbreaking Omniverse deal with AI giant Nvidia
Nvidia has come from seemingly nowhere to become almost a $1 trillion company ($963m and counting) so it’s quite a…
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Advertisers
MAA Ad of the Week: Nationwide from New Commercial Arts
Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in…
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Robinsons, Covid and a sex toy like an iceberg: snapshots from an uncertain adland
Slim pickings for UK agencies at D&AD, once the premier UK festival which rose to prominence in the ‘Swinging London’…
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Wieden+Kennedy pitches Amazon Prime as a lifestyle choice
About the only people who make proper ads these days are the tech giants – they’ve got more money certainly…
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