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Kinetic Worldwide UK CEO Alistair MacCallum picks his Desert Island Ads
Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert…
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MSQ signs up for Shell, Iris wins Dreams
MSQ, the one-time Media Square which has morphed into an international marcoms business, has won a place on the Shell…
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Mathilde Lançon of BETC: my Top Tips for Cannes
Top Tips for Cannes Change The Ref – The Lost Class For me, it’s the masterpiece of the year. This…
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McCann “de-ages” Messi for Mastercard
Lionel Messi must have appeared in more ads over the past ten years than just about anyone else despite having…
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Bud Light in agency search for past glories
Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a…
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Leo Burnett’s Top Tips for Cannes (PS they’re usually right)
Leo Burnett has released its 34th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity –…
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Sam Sturgeon: three strategies for protecting brands during a cost of living crisis
Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating…
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We Are Social buys Singapore influencer Kobe
We don’t hear so much about Chinese companies taking over the marcoms world these days but We Are Social, owned…
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More social insight from Paddy Power
Paddy Power is on its way to Droga5 (have they taken leave..) but, in the meantime, it’s back on the…
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