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Digitas wins Crocs, JML goes to Wavemaker
Publicis’ Digitas has been appointed as footwear company Crocs’ global digital innovation agency. Digitas UK will lead the business in…
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UK adspend surges in H1 2022 but clouds gather
UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with…
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London creatives protest fossil fuel clients
A network of creatives called Glimpse is campaigning against agency fossil fuel advertising by, inter alia, handing out a pamphlet…
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Ad Tech
WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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Carlsberg celebrates 30 years with Liverpool
Carlsberg is celebrating 30 years of sponsoring Liverpool FC, a relationship that”s worked out pretty well for both sides. Whatever…
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Publicis adds to APAC laurels with Standard Chartered win
New business seems to have slowed somewhat following the flurry of post-pandemic pitches but Publicis has won more than its…
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MAA blast from the past: true eloquence from Brad and Dan
The other day we noted the almost complete absence of dialogue from today’s ads – the main reason, perhaps, why…
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Peperami morphs into wedding planner
Agency Forever Beta is now on the Peperami case and its strategy is “the human truth that everyone needs to…
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Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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