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Ad Tech
Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Advertisers
WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Advertisers
Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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Advertisers
BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands…
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Advertisers
New Eurostar picks DDB agencies
Eurostar is now a key part of British and French/continental life but it’s had a terrible time over the past…
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Advertisers
MSQ’s Brave Spark wins Trivento creative
UK marcoms group MSQ is in a rich vein of form with agencies across its diverse empire regularly picking up…
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Advertisers
Grand Frais and Rosa Paris turn tables on copycat
What do you do when someone copies your ad? White label it of course, so everyone can have a go.…
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Advertisers
Le crunch: BBC boss Tim Davie and Gary Lineker were once Walkers allies
As the national crisis over Gary Lineker and Match of the Day – one which has involved the prime minister…
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Advertisers
Kathryn Jacob: the Oscars – what can advertisers learn from silver screen storytelling?
The 95th Academy Awards (or the Oscars to you and me) are upon us. The annual event is often discussed…
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