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System1 rates Cannes shortlisted ads for effectiveness
Researcher System1 has been looking at Cannes Lions shortlisted ads to see which ones resonate most strongly with the public.…
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BCW’s Rebecca Grant: why values are the key to understanding people
We need to talk about values. As communicators, we strive to engage audiences who may be restless and distracted, living…
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Ad Tech
Automate or get left behind says new AI martech company CreateTOTALLY
A new MarTech company CreateTOTALLY is launching, offering clients and agencies what it calls “an AI production lifeboat.” CreateTOTALLY claims…
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Now New Commercial Arts wins Magners
Veritable new business machine New Commercial Arts has won Magners. Magners, traditionally a summer brand, handled the review internally. Ben…
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Tomas Gianelli of Dude London: my Top Tips for Cannes
Top Tips for Cannes More than trying to predict who will win this year, I would like to share with…
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George Floyd of Academy Films: my Top Tips for Cannes
Top Tips for Cannes Hey Duggee – The Welcome Badge. I’m a massive fan of Hey Duggee (particularly the Stick…
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Laurence Green: my Top Tip for Cannes – and how to make better use of the festival
Top Tip for Cannes I blame ‘Fearless Girl.’ An awards show-stopper that ushered in, or at least lent added momentum…
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Jim Coleman of We Are Social: Top Tips for Cannes
Top Tips for Cannes Skinny/Phone it in For a long time we’ve needed lightness and fun back in advertising. This…
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James Swift of Contagious: my Top Tips for Cannes – and our full list of contenders
Top Tips for Cannes Some years there are campaigns that you know are going to clean up at Cannes —…
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